WORKS
Doraemon Movie 2025 & CANIFA Collaboration.
To reconnect people with the warmth of childhood through meaningful storytelling and comfortable fashion - turning everyday moments into joyful adventures with Doraemon the Movie: Nobita's Art World Tales.
Summary
The first collaboration of CANIFA with Doraemon IP. A Collection for not just kids, but all families members; covering wide range of products and for different seasons.
Key Points
1- IP selection: as a first collaboration with IP, CANIFA decided to go with a seasonal IP (Movie-based artwork) to evaluate the reactions of market. 2- Core Message: Celebrating childhood memories, friendship, and joyful adventures , inspiring positivity and emotional connection across every season. 3-Design Direction: Vibrant color palettes, playful character graphics, and soft, breathable materials that blend seasonal comfort with a sense of adventure from refreshing summer essentials to cozy winter pieces.
Results
Thanks to an incredibly warm reception from consumers—especially Doraemon enthusiasts—CANIFA has decided to keep the momentum going. The brand is expanding its collaboration to include the generic Doraemon IP for another year, extending into 2026.